What Does It Mean to Be Community-Led?
Being Community-Led means more than just having a community. It requires putting community at the heart of your business, and leaning on that community to map the way forward. When community is done right — as illustrated below — it’s a thread that runs through and empowers your entire organization.
Companies talk at people via traditional, one-to-many channels.
Companies focus on building many-to-many relationships.
Community is treated as an afterthought, without staff or resources.
Community teams have the resources they need to succeed.
Community is siloed, without the ability to impact the entire organization.
Community is a core thread that runs through the entire organization.
The sole purpose is to drive leads and other value for the company.
Community provides value for both the company and members.