Community-Led companies
are the future.

It’s time to put authenticity, relationships, and humanity back into how we do business. It’s time to become Community-Led.

Before

Broadcasting

Companies talk at people via traditional, one-to-many channels.

Undervalued

Community is treated as an afterthought, without staff or resources.

Siloed

Community is siloed, without the ability to impact the entire organization.

Transactional

The sole purpose is to drive leads and other value for the company.

Now

Connecting

Companies focus on building many-to-many relationships.

Empowered

Community teams have the resources they need to succeed.

Cross-Functional

Community is a core thread that runs through the entire organization.

Symbiotic

Community provides value for both the company and members.

Take our self-assessment to gauge how Community-Led your company is, and get guidance on how to transform your organization.

Get your Community-Led Score

The CLG Model

Take your org to the next level by putting Community at the center.

Community scales your business, resources, and presence in ways that traditional marketing or advertising channels can't.

Learn more about Community-Led Growth
Wheel Diagram

THE COMMUNITY-LED DECLARATION

The winners of the next decade will put community at the core of how they do business.

Read the Community-Led Declaration Swoop Left Arrow

We believe that a thriving community is a company's most valuable asset.

Community scales your business, resources, and presence in ways that traditional marketing or advertising channels can't.

Community is the beating heart of the business. When done right, community enables and improves customer acquisition, streamlines support and success, bolsters retention, and provides crucial product insights. Community is the beating heart of the business that keeps the rest of the team running.

Swiggle Ornament

Co-signed by 100s of companies, including

Mac Reddin
Mac Reddin
Founder & CEO
Jack Altman
Jack Altman
‍Founder & CEO
Camille RIcketts
Camille Rickets
Head of Brand
Camille RIcketts
Leif Abraham
Co-CEO
Johnny Boufarhat
Johnny Bourfarhat
Founder & CEO
Manny Medina
Manny Medina
CEO
Karri Saarinen
Karri Saarinen
CEO
David Booth
David Booth
‍CEO
Stephanie Grice
Stephanie Grice
Head of Global Community