companies are the future
Companies talk at people via traditional, one-to-many channels.
Community is treated as an afterthought, without staff or resources.
Community is siloed, without the ability to impact the entire organization.
The sole purpose is to drive leads and other value for the company.
Companies focus on building many-to-many relationships.
Community teams have the resources they need to succeed.
Community is a core thread that runs through the entire organization.
Community provides value for both the company and members.
Take our self-assessment to gauge how Community-Led your company is, and get guidance on how to transform your business.
The winners of the next decade will put community at the core of how they do business.
We believe that a thriving community is a company's most valuable asset. Community scales your business, resources, and presence in ways that traditional marketing or advertising channels can't.
When done right, community enables and improves customer acquisition, streamlines support and success, bolsters retention, and provides crucial product insights. Community is the beating heart of the business that keeps the rest of the team running.
Co-signed by 100s of companies, including:
Mac Reddin, Founder & CEO
Jack Altman, Founder & CEO
Camille Rickets, Head of Brand
Leif Abraham, Co-CEO
Karri Saarinen, Co-Founder & CEO
Alexis Ohanian, Founder
Manny Medina, CEO
Jeff Hudson, CEO
Tiffany Zhong, Co-Founder & CEO
Edward Chiu, Co-founder & CEO
Dave Fano, Co-Founder & CEO
Ajay Kulkarni, Founder & CEO
David Booth, CEO
Daniel Liebeskind, Co-Founder & CEO
Paul Estes, Chief Community Officer