Community-Led
companies are the future

It’s time to put authenticity, relationships, and humanity back into how we do business.

It’s time to become Community-Led.
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Before

Broadcasting

Companies talk at people via traditional, one-to-many channels.

Undervalued

Community is treated as an afterthought, without staff or resources.

Siloed

Community is siloed, without the ability to impact the entire organization.

Transactional

The sole purpose is to drive leads and other value for the company.
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Now

Connecting

Companies focus on building many-to-many relationships.

Empowered

Community teams have the resources they need to succeed.

Cross-Functional

Community is a core thread that runs through the entire organization.

Symbiotic

Community provides value for both the company and members.

Take our self-assessment to gauge how Community-Led your company is, and get guidance on how to transform your business.

Dinosaurs

The winners of the next decade will put community at the core of how they do business.

We believe that a thriving community is a company's most valuable asset. Community scales your business, resources, and presence in ways that traditional marketing or advertising channels can't.

When done right, community enables and improves customer acquisition, streamlines support and success, bolsters retention, and provides crucial product insights. Community is the beating heart of the business that keeps the rest of the team running.
Co-signed by 100s of companies, including:
Ma Reddin signature
Mac Reddin, Founder & CEO
Jack Altman signature
Jack Altman, Founder & CEO
Camille Ricketts signature
Camille Rickets, Head of Brand
Leif Abraham signature
Leif Abraham, Co-CEO
Karri Saarinen signature
Karri Saarinen, Co-Founder & CEO
Alexis Ohanian signature
Alexis Ohanian, Founder
Manny Medina signature
Manny Medina, CEO
Jeff Hudson signature
Jeff Hudson, CEO
Tiffany Zhong signature
Tiffany Zhong, Co-Founder & CEO
Edward Chiu signature
Edward Chiu, Co-founder & CEO
Dave Fano signature
Dave Fano, Co-Founder & CEO
Ajay Kulkarni signature
Ajay Kulkarni, Founder & CEO
David Booth signature
David Booth, CEO
Daniel Liebeskind signature
Daniel Liebeskind, Co-Founder & CEO
Paul Estes signature
Paul Estes, Chief Community Officer
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