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We believe that a thriving community is a company's most valuable asset. Community scales your business, resources, and presence in ways that traditional marketing or advertising channels can't. When done right, community enables and improves customer acquisition, streamlines support and success, bolsters retention, and provides crucial product insights. Community is the beating heart of the business that keeps the rest of the team running.
Community is taking center stage at organizations across all industries. With traditional marketing techniques reaching a saturation point and more of our lives taking place online, companies are rightly turning to community now more than ever. But while community builders rejoice at the progress being made, we must ensure that companies understand this isn't just a trending marketing technique. Community-led companies are the future.
Community may look different for every company, but the core set of underlying principles remain the same. Together we pledge to help build companies where:
Community is central, not treated as a bolt-on to sales, marketing, support, or any other department. Community is community.
Community and the community builder are properly valued and empowered.
Community exists and is built for the sake of community and its members.
Community builders will be intentional about creating safe, inclusive, and healthy community spaces
We will be community-led, and we will provide the data, evidence-based case studies and resources to help guide the next generation of community-led companies.